Effective Date: January 2026

At ROOTS ("Company," "we," "our," or "us"), we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit or make a purchase through https://app.rootshtx.co/home (the "Website").

By accessing or using our Website, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We may collect the following categories of information:

Personal Information

When you create an account, place an order, or contact us, we may collect:

• Full name

• Email address

• Phone number

• Shipping address

• Billing address

• Payment information (processed securely by third-party payment providers)

• Account credentials

• Order history

Automatically Collected Information

When you use our Website, we may automatically collect:

• IP address

• Browser type

• Operating system

• Device information

• Pages visited

• Time spent on pages

• Referral URLs

• Clickstream data

Cookies & Tracking Technologies

We use cookies and similar technologies to:

• Remember your preferences

• Maintain login sessions

• Improve website performance

• Analyze website traffic

• Personalize your shopping experience

You may disable cookies through your browser settings; however, some features of the Website may not function properly.

2. How We Use Your Information

We use your information to:

• Process and fulfill orders

• Create and manage your account

• Provide customer support

• Send order confirmations

• Send shipping updates

• Process payments

• Detect fraud and unauthorized activity

• Improve our Website and services

• Respond to inquiries

• Comply with legal obligations

With your consent, we may also send promotional emails, newsletters, product announcements, and special offers. You may unsubscribe at any time using the unsubscribe link included in marketing emails.

3. Payment Processing

We do not store your complete credit or debit card information.

Payments are processed securely through trusted third-party payment providers that maintain industry-standard security practices.

4. Sharing Your Information

We do not sell your personal information.

We may share information with trusted service providers that assist us in operating our business, including:

• Payment processors

• Shipping carriers

• Website hosting providers

• Customer support platforms

• Marketing service providers

• Analytics providers

These service providers are permitted to use your information only to perform services on our behalf.

5. Legal Disclosure

We may disclose personal information when required by law or when we reasonably believe disclosure is necessary to:

• Comply with legal obligations

• Respond to lawful requests

• Protect our rights

• Prevent fraud

• Protect customer safety

• Enforce our Terms and Conditions

6. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, disclosure, alteration, or destruction.

While we strive to protect your information, no method of transmission over the Internet or electronic storage is completely secure. Therefore, we cannot guarantee absolute security.

7. Data Retention

We retain personal information only for as long as necessary to:

• Fulfill orders

• Provide customer service

• Maintain business records

• Resolve disputes

• Comply with legal and tax obligations

When information is no longer required, it is securely deleted or anonymized where appropriate.

8. Your Privacy Rights

Depending on your jurisdiction, you may have the right to:

• Access your personal information

• Correct inaccurate information

• Delete your personal information

• Restrict certain processing

• Object to marketing communications

• Request a copy of your information where applicable

To exercise these rights, please contact us using the information provided below.

9. Third-Party Services

Our Website may contain links to third-party websites or integrate third-party services.

We are not responsible for the privacy practices or content of those third parties. We encourage you to review their privacy policies before providing any personal information.

10. Children's Privacy

Our Website is not directed to individuals under the age of 13.

We do not knowingly collect personal information from children. If we become aware that information has been collected from a child without appropriate consent, we will take reasonable steps to delete it.

11. International Users

If you access our Website from outside the United States, your information may be transferred to and processed in the United States, where privacy laws may differ from those in your jurisdiction.

By using the Website, you consent to such transfers where permitted by law.

12. California Privacy Rights

If you are a California resident, you may have additional rights under applicable California privacy laws, including the right to know what personal information we collect, request deletion of certain personal information, and request correction of inaccurate personal information, subject to applicable legal exceptions.

To exercise your rights, please contact us using the information below.

13. Texas Privacy Notice

If applicable under Texas law, Texas residents may have certain rights regarding their personal information. We will honor applicable requests in accordance with governing law.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

Any changes will become effective immediately upon posting the revised Privacy Policy on this Website. Your continued use of the Website after changes are posted constitutes your acceptance of the updated Privacy Policy.

15. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us:

ROOTS

Website: https://app.rootshtx.co/home

Email: [email protected]